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The Department of Business Administration (DBA) strives hard to prepare tomorrow’s socially responsible business leaders aiming to be the center of excellence in the field of business education by focusing on the entrepreneurial mindset.

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Recent Events

Life at Daffodil is very much eventful. Through a lot of meaningful and impactful events students get the opportunity to develop their skills and portfolio beyond the curriculam

31 Oct 2022

DIUBEC Fall Excursion 2022

The Department of Business Administration in collaboration with DIU Business and Education Club organized the program as “DIUBEC Fall Excursion 2022” will be held on October 31, 2022 at 11.00 am to 4.00 pm at Daffodil Smart City, Ashulia.

The DIU 4th HR Carnival

The DIU 4th HR Carnival was successfully hosted on September 27, 2022, at the International Conference Room in Daffodil Smart City, DIU, by the Department of Business Administration in association with DIU HR Club, Faculty of Business and Entrepreneurship.

In the opening session, Professor Dr. Mohammed Masum Iqbal, welcomed all notable guests. The chief guest of this opening session was Professor Dr. M. Lutfar Rahman, Vice Chancellor, DIU and closing session Prof. Dr. SM. Mahbubul Haque Majumder, Pro-Vice Chancellor, DIU.

The industry experts (resource persons) were Md. Shafiqur Rahman, EVP & Head HRD, Modhumoti Bank Limited, Mohammad Showket Iqbal, General Manager-HR, Epyllion Group, Md. Ashiqur Rahman Bhuiyan, Chief Operating Officer, New Projects, Nitol-Niloy Group, Professor Moinuddin Chowdhury, Founder President & CEO, Society for Leadership Skills and Development (SLSD), Mostafizur Rahman, CEO & Lead Consultant, abunX, Mahzabin Ferdous, Social Communication Entrepreneur, Secretary General (Bangladesh Cancer Aid Trust (BANCAT), Trustee, Valor of Bangladesh, Mohammad Morad Hossain, CHRO & Board Secretary, Elite Paint Group of Companies. They discussed their real-world HR practice experiences in the Module, which was followed by three distinct types of Masterclasses led by a speaker from the industry who was incredibly vibrant, dynamic, young, and vivacious, Masterclass on Emotional Intelligence for better lifestyle, Masterclass on Let’s embrace the mindset of abundance, Masterclass on Career path and personal branding.

Student winners of the Quiz Divas, Case Competition, and Video Resume Competition received tokens of appreciation, as did the first and second runner-up. In this HR Carnival, more than 300 HRM majors took part.

Finally, Dr. Khadiza Rahman Tanchi, Associate Professor, DBA, FBE, DIU and the convener of the DIU 4th HR Carnival addressed the closing remarks. It is to be mentioned that the DIU was much appreciated by the distinguished guests for its unique DIU 4th HR Carnival speech within the faculties, Major in HRM students, DIU HR team and admin. Around 350 plus students, faculties and guests participated in the Carnival.

The DIU 4th HR Carnival ended with a vote of thanks by Md. Arif Hassan, Head, DBA, FBE, DIU.

The DIU 4th HR Carnival officially ended after the cultural program in the evening.

Food Festival 2025: A Delicious Learning Experience by Marketing Students

The Department of Marketing recently hosted a vibrant and mouthwatering Food Festival as part of the academic assignment for the Microeconomics course. This unique event, held under the guidance of course instructor Ms. Sunjida Khan, Assistant Professor, blended economic theory with real-world application, allowing students to explore key microeconomic concepts such as demand, pricing, consumer behavior, and competition—all through the lens of food!

Organized entirely by the students, the festival featured a variety of food stalls offering both local and international cuisines. Each group applied microeconomic principles in designing their pricing strategies, marketing their dishes, and understanding the preferences of their "customers"—fellow students, faculty, and guests.

The event was further enriched by the gracious presence of Dr. Dewan Golam Yazdani Showrav, Head of the Department of Marketing, who joined Ms. Sunjida Khan in evaluating the student groups. Their insightful feedback not only helped the students understand their practical strengths but also offered valuable guidance for future academic and professional pursuits.

The festival concluded on a sweet note with a cake-cutting ceremony, marking the end of a delightful day filled with learning, collaboration, and fun. The air was filled with laughter and camaraderie as students and teachers shared joyful moments together.

This Food Festival was more than just a showcase of culinary skills—it was a celebration of creativity, teamwork, and the successful application of classroom knowledge to a real-world setting. Kudos to the students and faculty for making the event a resounding success!